Storing
The roasting process causes a complex series of chemical changes that unlock the flavor of our fine beans, adding sweetness by caramelizing the natural sugars.
HOW OLD ARE THOSE BEANS?
When purchasing coffee, always ask when it was roasted. Generally coffee is best if used within a week of roasting. If kept in an airtight container, flavor should not diminish significantly until after seven to 10 days. Old coffee beans may appear very oily, will have little or no aroma, or will take on a somewhat unpleasant aroma.
When purchasing coffee, always ask when it was roasted. Generally coffee is best if used within a week of roasting. If kept in an airtight container, flavor should not diminish significantly until after seven to 10 days. Old coffee beans may appear very oily, will have little or no aroma, or will take on a somewhat unpleasant aroma.
JUST SAY NO TO FREEZERS AND FRIDGES!
Coffee should be stored in a clean, dry, airtight contained, in a cool, dark place. Never store your coffee in the refrigerator — coffee will absorb flavors and aromas from other food products in your refrigerator. Storing coffee in the freezer can also damage the beans, and we don’t recommend you do this unless you will not finish your supply of coffee within two weeks.
